Hoop Group Announces Multi-Year Partnership with Point 3 Basketball



Performance basketball apparel brand selected as Official Outfitter of grassroots industry leader

ATLANTA, GA (April 11th, 2017) – POINT 3 Basketball and Hoop Group today announced a major promotional partnership, with POINT 3 becoming the official outfitter and team uniform supplier for the Neptune, NJ based tournament operator.  The partnership is a core element of POINT 3’s 2017 #DRYVTour, a national initiative by POINT 3 to support and promote grassroots basketball across the country.

The Hoop Group was founded in 1962. Since its early days as a basketball camp in New Jersey, it has grown into one of the premier summer stops for ballplayers of all ages, hosting camps, clinics, tournaments and showcases all around the country. Hundreds of NBA players are Hoop Group alumni, including the likes of reigning NBA Champion Kyrie Irving, Kevin Durant, James Harden, and Kemba Walker.,

Per the partnership agreement, POINT 3, best known for its basketball apparel and uniforms featuring patented DRYV® moisture control technology, will provide apparel for all of Hoop Group’s camps, clinics, showcases and teams during the 2017 calendar year. POINT 3 will also be on-site at numerous Hoop Group events during the 2017 season, promoting its industry-leading, innovative basketball gear. POINT 3 will also promote Hoop Group events to the brand’s 100,000+ followers across its e-mail, blog, and social media platforms.

“With more than 50 years in the game, Hoop Group is one of the most respected names in youth basketball,” said POINT 3 Chief Operating Officer Mikko Simon. “ We’re thrilled to be working together and outfitting the next generation of elite ballplayers who walk through The Hoop Group’s doors.”

In addition to promoting Hoop Group events, POINT 3 will provide special discounts and other offers on team-based apparel to squads participating in Hoop Group tournaments and events.

“POINT 3 is a true innovator in the basketball apparel industry,” said Hoop Group VP of Marketing Matt Pooley. “We’re excited to have the thousands of ballplayers we reach every year experience the quality and commitment to the game that we’ve already seen from the POINT 3 team.”

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POINT 3 Basketball (www.POINT3Basketball.com) is the fastest-growing basketball apparel brand in the industry. Dedicated to helping ballplayers own the court in critical moments, POINT 3’s innovative gear features patented DRYV® Technology, which has helped eliminate thousands of turnovers and missed jumpers on courts around the world since 2010. POINT 3 is the official outfitter of the Atlanta Hawks, New York Knicks, Chicago Bulls, and Brooklyn Nets youth programs, in addition to thousands of basketball players and teams worldwide.. Learn more about POINT 3’s commitment to the game and basketball communities everywhere at www.POINT3Basketball.com/WeCare.

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The Hoop Group (www.HoopGroup.com) is a comprehensive basketball company dedicated to fulfilling dreams by providing student athletes, parents and coaches the best instruction, competition and exposure. It is one of the largest basketball instruction organizations in the world that encompasses over 30,000 student ­athletes and 3,000 high school, collegiate and youth league coaches.  The Hoop Group has four major Divisions including Hoop Group Elite Exposure Camps, Hoop Group Skills Camps at Pocono Invitational, Hoop Group Tournaments & Showcases (AAU & High School Events) and Hoop Group Headquarters (our four court facility in Neptune NJ).   The Hoop Group’s alumni list reads as a “Who’s Who” of the basketball world, including Moses Malone, Julius “Doctor J” Erving, Vince Carter, Chris Paul, Carmelo Anthony, Bob Knight, Chuck Daly, Billy Donovan, John Wall, Kyrie Irving, Karl Anthony Towns and many more.

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